{"id":79217,"date":"2020-06-19T01:13:07","date_gmt":"2020-06-19T01:13:07","guid":{"rendered":"https:\/\/www.dadcreative.com\/dadcreative\/?post_type=portfolio&p=79217"},"modified":"2020-06-19T02:20:53","modified_gmt":"2020-06-19T02:20:53","slug":"precious-vodka","status":"publish","type":"portfolio","link":"https:\/\/www.dadcreative.com\/dadcreative\/portfolio\/precious-vodka\/","title":{"rendered":"Precious Vodka"},"content":{"rendered":"

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”90″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading text_font=”font-377884″ text_size=”fontsize-155944″ text_weight=”700″ text_space=”fontspace-781688″ subheading=”This ultra-premium vodka is well known in Europe and is hoping to break into the US market. The brand needed a more consistent & fresh brand presentation to help US consumers connect with the brand. They had an existing new logo started but it definitely needed tightening up.”]An Ultra-Premium Vodka Needs An Upgrade[\/vc_custom_heading][vc_separator sep_color=”color-wvjs”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”100″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited”][vc_column column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”3″ font_family=”font-202503″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ column_width_pixel=”800″][vc_column_text]<\/p>\n

Old vs. New<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image media=”79187″ caption=”yes” media_width_percent=”100″ alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”79185″ caption=”yes” media_width_percent=”85″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\n

A Fresh, Elegant Color Palette Was Introduced<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image media=”79206″ media_width_percent=”50″ alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”79205″ media_width_percent=”50″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_separator sep_color=”color-wvjs”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\n

A Precious Website Design<\/h3>\n

A fully responsive corporate website was created to help introduce the new branding. Site presents the product line as well as the brand story and widget for where to find Precious Vodka near you.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”75″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-xsdn” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ mobile_height=”280″][vc_single_image media=”79189″ media_width_percent=”100″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_separator sep_color=”color-wvjs”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\n

New Labeling for 2021<\/h3>\n

A consistent label program was developed with the newer, sophisticated logo across all product sizes.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”75″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-xsdn” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ mobile_height=”280″][vc_single_image media=”79209″ media_width_percent=”80″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\n

Precious Vodka Brand Gallery<\/h3>\n

Here are few examples of the various brand executions across all marketing channels.<\/p>\n

[\/vc_column_text][vc_gallery el_id=”gallery-117857″ medias=”79212,79213,79222,79191,79190,79197,79195,79235″ gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”50″ single_padding=”2″][vc_column_text]<\/p>\n

Precious Vodka\/ Seattle Dragons Sponsorship<\/h3>\n

Here’s an example of some broadcast media that was created for the in-stadium experience of the Seattle Dragons.<\/p>\n

[\/vc_column_text][vc_single_image media=”79214″ media_width_percent=”100″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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