{"id":79119,"date":"2019-10-30T21:26:12","date_gmt":"2019-10-30T21:26:12","guid":{"rendered":"https:\/\/www.dadcreative.com\/dadcreative\/?post_type=portfolio&p=79119"},"modified":"2020-06-22T19:28:38","modified_gmt":"2020-06-22T19:28:38","slug":"mclendon-hardware","status":"publish","type":"portfolio","link":"https:\/\/www.dadcreative.com\/dadcreative\/portfolio\/mclendon-hardware\/","title":{"rendered":"McLendon Hardware"},"content":{"rendered":"

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”90″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading text_font=”font-377884″ text_size=”fontsize-155944″ text_weight=”700″ text_space=”fontspace-781688″ subheading=”Mclendon Hardware has been a beloved northwest hardware company for over 90 years. Their last Brand update was in the 1990’s and it was definitely growing stale in the market. Not to mention that they didn’t have an E-Commerce presence and were slowly losing customers & sales to their competitors. McLendon’s needed branding help in a big way.”]A Northwest Hardware Store Goes Back to the Future[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”90″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_single_image media=”79157″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Old Branded Website<\/h3>\n

Old website was not responsive and without any E-Commerce capability. Basically an info page for the stores. Brand looked tired and dated.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_separator sep_color=”color-wvjs”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”100″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited”][vc_column column_width_percent=”90″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_custom_heading text_font=”font-377884″ text_size=”fontsize-155944″ text_weight=”700″ text_transform=”capitalize” text_space=”fontspace-781688″ sub_lead=”yes” subheading=”I was hired as their new Creative Director and we quickly built a team of Web Designers, Copywriters and a Digital Merchandising\/Marketing team. Meeting with the leadership of this 90 year old, family-owned hardware store, it became clear that they knew one thing for sure\u2013They were different. None of their competitors in the marketplace had their kind of history in the PNW and wanted to tell their story in a different, bold and authentic way. The website project became the catalyst to launch all-new brand positioning and other branding elements of the company.”]The Solution: Not only a new E-Commerce website, but new brand positioning and branding.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-143431″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ css=”.vc_custom_1572482956201{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_custom_heading text_font=”font-377884″ text_size=”fontsize-155944″ text_weight=”700″ text_transform=”capitalize” text_space=”fontspace-781688″ text_color=”color-xsdn” sub_lead=”yes” subheading=”The team and I developed this mood board\/style Guide to present to the family members and corporate leadership. It quickly became the the blueprint for the McLendon brand.”]<\/p>\n

Brand Mood Board\/Style Guide<\/h2>\n

[\/vc_custom_heading][vc_gallery el_id=”gallery-254270″ type=”carousel” medias=”312,313,314,315,316,317,318,319″ carousel_lg=”1″ carousel_md=”1″ carousel_sm=”1″ gutter_size=”3″ carousel_interval=”3000″ carousel_navspeed=”400″ stage_padding=”0″ single_overlay_opacity=”50″ single_padding=”2″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_separator sep_color=”color-wvjs”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\n

E-commerce Website Design<\/h3>\n

A fully responsive, E-Commerce website featuring Buy Online Pick Up in Store with inventory of all 7 stores. Also featured a blog, a gardening guide specific to the NW gardner, shopping lists, and much more.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”75″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-xsdn” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ mobile_height=”280″][vc_single_image media=”79136″ media_width_percent=”100″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″]<\/p>\n

Gallery of Brand Execution Across Multiple Channels<\/h3>\n

[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_gallery el_id=”gallery-122428″ medias=”429,411,421,425,424,410,360,364,363,365,366,352,351,345,344,343,346,341″ gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”50″ single_padding=”2″ title=”McLendon Hardware”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h1″]<\/p>\n

McLendon Hardware TV Spots<\/h3>\n

[\/vc_custom_heading][vc_single_image media=”79323″ media_width_percent=”100″ alignment=”center”][vc_single_image media=”79324″ media_width_percent=”100″][vc_single_image media=”79325″ media_width_percent=”100″][vc_single_image media=”79326″ media_width_percent=”100″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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